From the studio to shelves around the world.
For Lush’s 2026 Mother’s Day collection, existing artworks by Faisal Yusuf and Kelly Ware were selected and transformed into products sold in the UK and internationally.
Faisal’s colourful foxes, moles and birds became the Garden Mural knot wrap, while Kelly’s lino print of her cat Andre became the Oh So Demure greeting card.
A perfect example of Press Play: start with brilliant existing artwork and find a whole new place for it to live.
Oh So Demure was the best-selling card in the range.
Charlotte Aitken, Creative Operations, LUSH
Doing good, selling out
The collaboration showed that doing things ethically doesn’t mean compromising commercially. The artists stayed involved as their work became products, reviewing samples and seeing their designs brought to life. The range connected with customers too, selling out and becoming one of the most successful parts of the collection.
50% goes to the artists
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50% goes to the artists •
Read the stories behind the artists who powered this collaboration.
Faisal Yusuf
Kelly Ware